7Fresh Are Using Electronic Price Labels In Store Cubelabel
JD launch their brand new store chain 7FRESH after Alibaba’s Hema supermarket. China’s main e-commerce players are both opening offline stores with their online experience, they deployment their physical stores with rich technologies, such as electronic price labels, self-service payment, smart shopping cart, face recognition payment, they keep on competition on expending new areas.
“JD is uniquely positioned to bring this premium-quality offline shopping experience to Chinese consumers because of our supply chain technology and scale as the country’s largest retailer,” announced by Xiaosong Wang, CEO of 7Fresh and President of JD Fresh, “With the highest efficiency and the greatest knowledge of consumer preferences, as well as access to the highest-quality products, we can invest in a premium experience far beyond anything Chinese consumers have experienced before.”
Meanwhile, Alibaba invests more and more to its own grocery stores, through the conglomerate’s ongoing integration of online and offline retail, will “eventually use New Retail technology to upgrade China’s entire retail sector.”
When you coming through both 7FRESH and Hema, you will find out both of the stores are equipped with smart electronic shelf labels system, and the brands are a little different from the traditional store, because they use big data to identify which brands are more popular online, what sells well online, you will see them in the new store.