Electronic Shelf Labelling with Ella Supermarket Cubelabel
Meituan opened its first offline fresh grocery shop, Ella Supermarket, in Beijing. According to Meituan, Ella Supermarket has an important role as a one-stop offline and online supermarket. Ella Supermarket integrates fresh food, e-commerce, and fast delivery to serve fast pace of city life.
Meituan is a Chinese group buying website for locally found consumer products and retail services. The company is headquartered in Beijing and was founded in 2010 by Wang Xing. Meituan offers deals of the day by selling vouchers on local services and entertainment. As of May 2014, the company has 5000 employees.
The Ella Supermarket’s strategy focuses on the customers. Compare to traditional paper labels, they decide to choose Cubelabel electronic shelf labeling solution in their store. The Meituan group believes that innovation and modernity are key factors in optimizing operating costs and improving customer satisfaction. Putting an end to price errors was a priority for the group.
They are deploying Cubelabel Electronic Shelf Labels System in the store to improve customer experience. The customers of this new store say they are satisfied with the maximized price display. The in-store staff adjusted very quickly to the new technology, and the time spent on initializing and managing labels is minimal.
Along with ESL system, self-service payment, smart shopping cart, face recognition payment, and other systems have also been put into Ella Supermarket. All the system are deployed to help optimize working hours, while projecting an image of modernity to customers.